Skype's business funded click-to-call delivers great value and convenience by making it easier and free for consumers who are using Skype to call local businesses they search for anywhere on the internet. A call that is funded by a business will be highlighted with a blue "Free Call" button that appears anywhere online where a phone number is displayed, including search engines, internet yellow pages or local search sites. This automatic phone number recognition allows Skype's more than 480 million registered users to call a participating business for free. Calls that are not funded by a business can still be connected via Skype, but at a low cost charged to the Skype user.
The partnership between Skype and European Directories will offer consumers free calls to up to 700,000 businesses across Europe. Participating European Directories advertisers will have the opportunity to be highlighted with Skype's blue "Free Call" button anywhere their number appears on the internet
Skype's business funded click-to-call product requires a user to have the latest version of Skype for Windows 4.1 and the latest Skype browser plug-ins in order for the blue "Free Call" button to be displayed. To download Skype for Windows 4.1, vist www.skype.com/download/skype/windows/.
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