MEDIATEL Wins Yellow Pages Association Innovation Award
Prague, April 2010 – MEDIATEL recently received the Publisher Marketing Innovation Silver Award for 2009 from Yellow Pages Association (YPA) for the service mStránky, which allows users to create and operate a fully functional mobile website. Yellow Pages publishers, marketers and suppliers were recognized for outstanding achievements in the directory advertising business at this year’s conference in Las Vegas, where attention focused primarily on the use of new technologies and social media.
"Receiving this prestigious award for mStránky attests to the service's highly innovative features and offerings," says Kimberli J. Lewis, CEO of MEDIATEL in the Czech and Slovak Republics. "We were thrilled to introduce mStránky as the first mobile marketing platform of its kind on the Czech market last year. To now accept the Silver Marketing Innovation Award is a huge accomplishment. It is a great honor to be recognized in addition to U.S. based company SuperMedia, this year’s Publisher Marketing Innovation Gold Award Winner, and to be chosen from 33 candidates from around the world.”
mStránky was introduced by MEDIATEL at the beginning of last year and has since been used by over 2 000 companies from the Czech Republic and Slovakia, including large organizations such as AXA, AAA Taxi, the Czech Savings Bank and Kika. In just a few simple steps, www.mstranky.cz allows companies to easily and effectively establish a mobile marketing strategy by making traditional Internet websites functional on any mobile phone, with the added ability to incorporate special features like Click-to-call, SMS direct marketing and more.
Yellow Pages AssociationThe Yellow Pages Association (YPA) (http://www.ypassociation.org and http://www.insideyp.org) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide ($13 billion in the U.S.). Association members include Yellow Pages publishers, certified marketing representatives (CMRs), and associate members (a group of industry stakeholders that include Yellow Pages advertisers, vendors, and suppliers).
Mediatel is part of an international group of European Directories SA and has operated in the Czech and Slovak markets since 1991. It offers a wide range of electronic and printed products for searching contacts. Key brands include ZlatéStránky.cz, TravelGuide.cz, Hotel Guide, and B2B company database, Inform.cz. Mediatel provides SEO, SEM and direct marketing services, as well as ensures the implementation of effective mobile campaigns. Mediatel has more than 500 employees with headquarters in Prague and regional offices in Brno, Czech Budejovice, Plzen, Pardubice, Usti nad Labem.