De Telefoongids launches Product Finder (Beta)
A definitive end to futile trips into town
Try ProductenVinder.nl (Product Finder) by De Telefoongids BV as of today
Amsterdam, January 26, 2010 – Never return from the high street empty handed again: ProductenVinder.nl (Product Finder) will see to that. Visitors can use this site to find products, compare them and get accurate information about which stores have the product in stock. As of today, everyone can try out the beta version of ProductenVinder.nl and offer their feedback. ProductenVinder.nl is the first Dutch site which links searching for products online to the actual stock in store.
First gather information online, then buy in the store
Research1, 2 shows that the majority of shoppers who gather information online prefer to purchase the product at a store. Over half of consumers even say they would not consider a large expenditure without actually seeing and touching the product they intend to buy.
Johnas van Lammeren, marketing manager of De Telefoongids & Gouden Gids: “For a growing number of consumers, shopping starts at home, but ends at the store. ProductenVinder ensures that your trip into town won’t be in vain, which is a very attractive guarantee for shoppers. We are the first in the Netherlands to link searching online for products to the actual stock in stores. And for store owners who advertise with De Telefoongids & Gouden Gids, the chances of making an actual sale are also even better.
Stores: easier to find, better for business
After one and a half year of research, testing and designing the new website ProductenVinder.nl will be launched in beta version today. ProductenVinder.nl is the latest in a number of online innovations by De Telefoongids & Gouden Gids, such as Werkspot.nl and WinkelSpotter.nl, which were launched last summer. De Telefoongids & Gouden Gids aims to assist businesses in achieving greater success by increasing their findability.
Optimize ProductenVinder.nl
The site starts with products such as consumer electronics, do-it-yourself articles and household equipment and will expand in the future. As of today, feedback on the beta version can be given to De Telefoongids BV via productfinder@detelefoongids.nl, using Twitter to @dtg_gg and a forum, so that we can further improve the site together.
About De Telefoongids BV
De Telefoongids BV is the innovative multimedia company when it comes to searchability and findability. The publisher of De Telefoongids & Gouden Gids, it makes it easy to find people, businesses, products and services throughout the Netherlands. The company has at its disposal the most complete, direct and relevant database in the Netherlands, which can be accessed via the internet, telecom, mobile internet and print. With this database, De Telefoongids BV is market leader in searching for and finding local parties and generating leads. Every month, at least ten million unique visitors in the Netherlands use the database: the De Telefoongids & Gouden Gids website has 6.9 million unique visitors a month and is ranked among the top 10 of most frequently visited sites in the Netherlands[1]. The database has 1.2 million unique users via mobile phone. Moreover, over 6 million unique users consult the paper directory each month[2]. This information can also be found through Finnu (Windows Live Messenger), ‘nummerinformatiedienst 1888’ (number information service 1888), ‘SMS1313’, ‘De Telefoongids Mobiel’, ‘Zoek & Vind’ (Search & Find) on the Apple iPhone, the Siemens home phone and KPN Op Weg (KPN On the Road, navigation). The company is part of De Telefoongids Holding BV in Amsterdam. For more information: http://over.detelefoongids.nl/onsbedrijf.html
1) Multiscope 2008
2) (TNS-NIPO monitor 2007/2008)
1Consumer Behaviour Report 2008 by PriceGrabber.com/Experian
3 ProductenVinder contains the following product categories: Information Technology, Consumer Electronics, DIY, Gardening, Home Appliances, Office Supplies, Sports and Telecom.
-------------------------------------------------------------------------------------------------------
For more information and visual materials, please contact:
De Telefoongids BV
Kim Hiddink
T 06-53 702 695
E k.hiddink@detelefoongids.nl
Edelman
Eva Rijser
[2](TNS-NIPO monitor 2007/2008)
|
