The person at the helm of the contact information company Fonecta will change in the
New Year. The company’s current deputy CEO, Timo Hiltunen (43), starts as the new CEO
on 1 January 2008. Under Hiltunen’s leadership Fonecta’s strategy has been renewed and
the aim of the strategy is to create a more cohesive and effective Fonecta.
Timo Hiltunen started as Fonecta’s deputy CEO in March of the current year. He has worked in the
contact information sector for nearly 20 years. Before Fonecta, he worked on the Board of Directors
of the Norwegian directory company Findexa and Interinfo, which operates in the Baltic countries,
and as a consultant. From 1997–2005 Hiltunen was involved in setting up and managing Inoa,
which provides company information. Fonecta bought Inoa in 2005.
“Fonecta has a fantastic five years behind it. We have carried out 33 successful business and
company acquisitions and the company’s turnover has almost tripled. Fonecta’s services are used to
search for contact details 1.5 million times per day and nearly everyone in Finland uses our
company's services. Ahead of us is the next strategic development phase, and I believe that Timo
Hiltunen is the best person to guide Fonecta forward," says Fonecta's current CEO Heikki
Jämsänen.
Timo Hiltunen’s goal is to turn Fonecta into a company from which consumers can get all the
contacts and contact information services they need exactly when they want. Fonecta’s products
and services are being more closely integrated with one another. They will still function
independently, but closer to the Fonecta brand. The strategic priority is in developing online and
mobile services.
“Fonecta’s business is on an extremely strong footing and we are the clear market leader in the
contact information sector in Finland. In future, the constantly changing needs of consumers will
increasingly control growing markets. We offer consumers up-to-date online, mobile and directory
content that is unmatched and help them get in contact, make purchases and decisions. At the
same time, we can offer companies effective marketplaces popular with users, in which advertisers
can get the best return for their investment," explains Timo Hiltunen.
Heikki Jämsänen invited to join European Directories SA
Heikki Jämsänen, who has been at the helm of Fonecta since it was established in 2002, will work
after the change for Fonecta's parent company, European Directories SA (EDSA).
“Under the leadership of Heikki Jämsänen, Fonecta has become Finland’s most popular provider of
contact information and EDSA’s second largest country subsidiary. EDSA aims to grow more rapidly
than its competitors, especially in online services, and Heikki Jämsänen’s experience is needed to
attain these challenging objectives,” says Cornel Riklin, EDSA Group CEO.
The new strategy also supports Fonecta’s new organisation, which will be unveiled before the end of
the year.
For further information, please contact:
Heikki Jämsänen, CEO, Fonecta Oy, telephone +358 (0)20 442 2100
Timo Hiltunen, Deputy CEO, Fonecta Oy, telephone +358 (0)20 442 2242
Jukka-Pekka Vuori, VP, Communications and Marketing, Fonecta Oy, telephone +358 (0)20 442
2307
Fonecta is Finland’s most popular company providing contact details and the sector’s clear market leader in Finland.
Fonecta’s best known services include the 02 02 02 and 118 number services, the 16400 mobile service, telephone
directories and Fonecta Finder. Fonecta’s services are used to search for contact details over 1.5 million times every
day. Currently, Fonecta has over 900 employees in nine locations in Finland. In 2007, the Fonecta Group’s turnover
will be around EUR 160 million.
www.fonecta.fi
FONECTA OY, REGISTERED OFFICE: HELSINKI, ELIMÄENKATU 5-19, 00511 HELSINKI, TEL. +358 (0)20 442 2020, BUSINESS ID 1755007-6, VAT REG.
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