Exclusive collaboration De Telefoongids BV and Marktplaats.nl
Exclusive collaboration De Telefoongids BV and Marktplaats.nl
Benefit for SMEs: improved searchability for service companies
Amsterdam, 14 September 2009 – As of today De Telefoongids has started the sale of Regional Topads, the top four advertisements on the first page of Marktplaats.nl, under the Services and Professionals heading. The exclusive collaboration between these two companies means that entrepreneurs can now buy an advertisement on both De Telefoongids BV and Marktplaats.nl simultaneously. They are guaranteed a one-year fixed advertisement position at the top of Marktplaats.nl under a relevant heading, in their area.
Benefits for Dutch SMEs
“We are very pleased with this collaboration. By joining forces, De Telefoongids BV can achieve its objective and become the media agency for the Dutch SMEs. It allows entrepreneurs to advertise through print, mobile phone and on numerous relevant top sites”, says Johnas van Lammeren, De Telefoongids BV’s Marketing Manager Online. “By offering packages of a variety of advertising options, it becomes easier for entrepreneurs to choose, and they can fulfil their advertising needs all at once with De Telefoongids BV.”
“De Telefoongids BV knows the Regional Top Advertisements target group very well”, Marketing Manager Marktplaats.nl David Verschoor explains. “That makes them the ideal partner for us when it comes to the sale of these advertisements. Marktplaats will continue to focus on bringing together supply and demand in the most simple manner possible.”
Relevant service providers in the area
Regional Top Advertisements are the top four advertisements on the first page of a category, in the area. In order to make sure that relevant regional advertisements are shown, Markplaats has divided The Netherlands into 26 areas. Therefore service providers with a Regional Top Advertisement under the ‘Services and Professionals’ heading are always displayed at the top of the list in their area. So visitors of the Marktplaats site can quickly find relevant service providers in their area, and entrepreneurs receive immediate qualitative leads.
Marktplaats visitors can search under the Services and Professionals heading specifically for service providers in their area, and can also give user ratings, which enhances the quality and reliability of the advertisement. An advertisement on Marktplaats.nl offers ample space for a more detailed description (including pictures) of the business and the service it provides. This, in addition to the fact that the advertisement can be adapted at any time, means that the advertisement can serve as a fully fledged substitute for the business’ own website.
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About De Telefoongids Holding BV
De Telefoongids Holding BV employs over 1000 people, and is comprised of several business units and brands, among which are; De Telefoongids BV (De Telefoongids & Gouden Gids), LokaalTotaal (regional directories), Suurland Outdoor BV (city plans), City & Tourist Promotions BV (city directories), Scoot Media (affiliate marketing) and ClearSense (online marketing). De Telefoongids Holding BV also regularly enters into strategic alliances with innovative partners, such as Iens and Werkspot.
About De Telefoongids BV
De Telefoongids BV is the innovative multimedia company when it comes to searchability and findability. The publisher of De Telefoongids & Gouden Gids makes it easy to find people, businesses, products and services throughout The Netherlands. The company has at its disposal the most complete, direct and relevant database in The Netherlands that can be used via the internet, telecom, mobile internet and print. Using this database, De Telefoongids BV is market leader in searching for and finding local parties and generating leads. Every day, at least two million people in the Netherlands use this database: the De Telefoongids & Gouden Gids website has one million unique visitors a day and is ranked among the top 10 of most frequently visited sites in The Netherlands1. Moreover, every day one million people consult the paper directory2. The information can also be found through Finnu (Windows Live Messenger), ‘nummerinformatiedienst 1888’ (number information service 1888), ‘SMS1313’, ‘De Telefoongids Mobiel’, ‘Zoek & Vind’ (Search & Find) on the Apple iPhone, the Siemens home phone and KPN Op Weg (KPN on the Road, navigation). The company is part of De Telefoongids Holding BV in Amsterdam. For more information: http://over.detelefoongids.nl/onsbedrijf.html 1) Multiscope 2008
2) (TNS-NIPO monitor 2007/2008)
About Marktplaats.nl
Marktplaats.nl, founded in 1999, was one of the first websites in The Netherlands to focus exclusively on category advertisements. Since its establishment, the company has flourished and become the most popular website of its kind in the Netherlands, with an ever-expanding client base of private persons and small businesses. Every day, over 255,000 new advertisements are posted on the website, ranging from clothing and collectibles to cars and services. The company has been a part of eBay since November 2004. Marktplaats is based in Emmeloord. For more information: www.marktplaats.nl.
For more information:
De Telefoongids BV
Kim Hiddink
T 06 53 702 695
Marktplaats.nl
Arusha Mau-Asam
Bijl, partners in public relations
Direct: 010-217 93 50
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