The Appreciation of e-brands in Finland 2005 survey by Taloustutkimus shows that Fonecta’s 020202.fi and Fonecta Finder services are the most valued web-based directory services in Finland.
The survey studied the appreciation of e-brands among both all Finnish weekly users of the Internet and the users of the web services in question. The survey results revealed that the 020202.fi service, which provides map and route information and contact information of companies and restaurants, has risen to the position of the second most valued web-based directory service.
According to the survey, only Fonecta Finder was more valued than the 020202.fi service. Fonecta Finder was thus number one among the directory services for the second year running and has established itself as Finland’s most appreciated web-based directory service both among the whole target group and the users of the service.
When comparing the appreciation of all e-brands, Fonecta Finder was the 30th most appreciated brand and the 020202.fi the 40th. The next most appreciated web-based directory service came in at number 61.
“The appreciation of our services indicates that the Internet users find the contact information they need easily on Fonecta Finder and 020202.fi. Indeed, being seen in our web-based directory services is one of the most important marketing investments of the year for many SMEs. It ensures that the customers and partners find the company when they need its services,” says Timo Wallius, a Vice President at Fonecta Ltd.
The Appreciation of e-brands in Finland 2005 survey was conducted in September-October 2005 among 3,900 Finnish Internet users. In the first stage, a list of the most well-known e-brands was collected on the basis of spontaneous brand recognition. In the second stage, respondents rated the e-brands they recognized based on how much they appreciated them.
Further information:
Fonecta Oy, Heikki Jämsänen, CEO
Tel: +358 20 442 2100
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