• De Telefoongids Holding merges with De Heus Multi Response Media BV
• De Heus is Publisher of affiliate marketing based multimedia response concepts under which www.first-impressions.nl
Amsterdam, 15 January – Today De Telefoongids takes over all activities and employees of De Heus. Advertisers and users of De Telefoongids will get access to a divers digital platform with unique online services. With this takeover De Telefoongids broadens its online service portfolio. This is part of the new strategy of the company. Beginning of December De Telefoongids communicated that is has the intention of taking over Truvo Nederland, publisher of the Gouden Gids.
Rick van Boekel, Chief Commercial Officer of De Telefoongids is happy with the strategic buy: “We are always looking for new opportunities to generate a more effective reach for our advertisers and users. De Heus has the right technology and the affiliate network; we have our relationship with hundred thousands of advertisers. The take over offers our customers more when it comes to action marketing and generating leads. This way we really put one step forward. On top of that via De Heus we are able to offer our advertisers a ‘pay per performance’ option which means ‘pay per click, lead of sales. An optimized model for action marketing”.
The digital platform of De Heus consists of an affiliate marketing system (www.affiliatepartners.nl), e- mail marketing, www.first-impressions.nl (the largest response site of the Netherlands), banner advertising (more than 20 owned websites), viral marketing (over 20 owned games) and a seach engine marketing department.
Rob de Heus, Managing Director of De Heus: “We feel that De Telefoongids is a very good partner to continue our products. Via our substantial digital platform of amongst others thousands of affiliate websites including millions of email addresses, advertisers are able to offer users interesting deals on a pay per performance basis. In this case you can say it is a win-win situation”.
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