Ventures
The Lead Generation Ventures division operates at the European level, working to leverage key successes across our
geographical footprint. As the market for online advertising moves into new business models, European Directories leverages the knowledge and experience of entrepreneurs within the online lead generation sector through the development of new businesses and the acquisition of already successful start-ups. The focus is on performance-based business models such CPC (cost per click), CPL (cost per qualified lead) and CPS (cost per sale). Apart from selling within dedicated lead generation units, European Directories also leverages new products into the regular main Sales Forces, selling print, online and mobile lead generation. This creates a serious competitive advantage.
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Search Engine Marketing,
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In each of our markets, units have been set up to sell Search Engine Marketing - with a focus on SEA (search engine advertising), SEO (search engine optimization) and various other products, such websites and analytics implementations. We are using state of the art bidding and pacing software and Google Adwords certified Professionals (GAP) to create the best solutions for our customers.
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Affiliate marketing
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Scoot Media is delivering over 250,000 qualified leads on a weekly basis via thousands of websites in their affiliate marketing network and millions of opt-in email addresses. Using the newest technologies, in combination with high-level direct marketing skills we guarantee our customers a high number of quality targeted leads which results in high conversion rates. We're currently rolling out the concept in all our markets.
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RFP / RFQ
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Request for proposal/quote (RFP/RFQ) sites allow for greater market transparency. The Werkspot website provides a market place to consumers, (leader in the Netherlands) focusing on those who have projects 'in and around the house' who can then offer these projects to thousands of service professionals to respond to. The auction system means pricing becomes more transparent for consumers, helping to deliver qualified leads to our customers – and ultimately a contract between those two parties. The Werkspot principle will be rolled out in most of our markets in the next year.
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