Strategy
European Directories provides:
- Local Commercial Search for Users
- Lead Generation for Advertisers
We generate local commercial search usage from multiple products and in multiple media to sell leads to our advertising customer:
- Yellow pages, White pages, verticals, internet yellow pages, search, search engine marketing, mobile and satnav are key products
- However, our advertisers are ultimately paying us for leads and ROI and not for paper or web pages: clicks, calls and visits to their premises is what they are willing to spend money on, and what we deliver
Success comes from growing overall lead generation revenue from all media – a combination of:
- Growing number of leads generated (by multiple media)
- Monetising these better (through exploiting our salesforce)
- Delivering the leads effectively (leading to great customer service and minimal cost)
Presentations
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